Get to know PRIZM® segmentation
PRIZM® provides a deep trove of authoritative information about Canada's changing demographics, lifestyles, behaviours and values. Hundreds of businesses, not-for-profits, and government agencies rely on PRIZM® to understand their customers and markets.
PRIZM content direct to your inbox
PRIZM is an essential resource for all analysts and marketers. It is Canada’s leading segmentation system, so much so that post-secondary institutions include it in their business curriculum.
To that end, we've organized our best videos, articles and case studies into a short email series to help you get to know PRIZM better. Sign up to learn about its powerful applications across industry sectors. Unsubscribe at any time.
We'll share:
- - The PRIZM methodology
- - Why we rebuilt PRIZM in 2020<
- - Customer case studies
- - Analysis of the impact of COVID-19 on Canadians
- - Insights about Canada's changing demographics
“The days of one-size-fits-all marketing are long gone. Today’s organizations want to better understand who their customers are, how they can better engage them and where they can find more of them. With PRIZM, they can develop marketing strategies and campaigns that are relevant and cost-effective, and as the economy rebounds in the coming months, PRIZM will help companies reconnect with their loyal customers and address pent-up demand.”
-Jan Kestle, President and Founder of EA
PRIZM® is a registered trademark of Claritas, LLC.
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